Increasing use of smartphones and internet, the growing trend of digital media, and massive investment are fueling the growth of digital marketing in India. Today, with approximately USD 500 billion market value the market of digital marketing is expected to surpass the figure of USD 930 billion by 2026. Today digital marketing is aflourishing sector and its significance is being realized in all domains. From small, medium to large enterprises, digital marketing is proving as an effective tool for business growth. In addition, government’s ambitious initiative like Digital Indiahas put digitization on the fast track even in hinterland areas of the country. Resultant, e-commerce sectors evolved rapidly and employment opportunities also increased manifold in the sphere of digital marketing.

The exponential growth of digital marketing is also stimulatingentrepreneurship culture as digital businesses, wherein less capital is required to commence startups.Therefore, startup culture is also flourishing in the country.The advent of digital marketing has introduced significant changes in the functioning of the business; whether startups or veteran organizations,in the context of marketing digital marketing is a critical component of almost every company’s strategic plan.Today the way the scope of digital marketing is broadening companies want to take advantage of it and looking for expert professionals who can make the best digital marketing strategies.

MBA Digital Marketing Collaboration with TCS at Mangalayatan University Jabalpur: Salient Features

• MBA Digital Marketing Collaboration with TCSis an excellent blend of practical and theoretical learningdesigned by industry veterans to foster students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce.
• The programme is designed according to the requirement of the industry emphasizes practical and application-oriented learning. More than 75%of class time is spent on practical exercises including content development, social media campaign management, PPC campaigns, blog writing with SEOs, conversion rate optimization, etc.
• Digital summits areregularly organized to enhance skills of students. In addition, guest lectures from industry experts and mandatory industry internships are part of the programme
• Excellent placement opportunities in top organizations.

Career Scope of MBA Digital Marketing:

Market Research Analyst:

Upon completion of MBA Digital Marketing candidates can make career as Market Research Analyst. Market Research Analysts gather data from various sources and help organizations to market products and determine competition.

Digital Marketing Manager:

Post completion of MBA Digital Marketing candidates can make career as Digital Marketing Manager. Digital Marketing Managers are responsible for managing end-to-end digital marketing campaignsfor company’s products and services. They formulate digital marketing strategies to endorse products and services.

Social Media Marketing Manager:

Upon completion of MBA Digital Marketing, candidates can make career as Social Media Marketing Manager. Social Media Marketing Managers are responsible for managing company’s social media pageto maintain consistent branding across various fields.

Content Marketing Manager:

Candidates can make career as content marketing manager upon completion of MBA digital marketing.  Content Marketing Managers supervise company’s content strategies and execute content-delivery plans, including many different forms of media like print, video, audio,etc.

Other Career:

Some other prominent career options after completing MBA Digital marketing are Public Relations Manager, Brand Manager, Advertising Manager, etc.

Government Employment Opportunities After MBA Digital Marketing

• Banking and Finance sectors
• Manufacturing companies
• Education sectors
• Telecommunication sectors

Private Employment Opportunities after MBA Digital Marketing

• Electronic and Print Media
• IT Company
• Legal Firm
• Education sector
• Retail sectors
• Banking and Finance sector

Eligibility For Admission in MBA Digital Marketing Collaboration With TCS

Candidates who have completed graduation in any stream from anyrecognized University are eligible for admission in MBA Digital Marketing Collaboration with TCS.